Is corporate insourcing of print on the rise?

Authors

Patricia Sorce
Brett Daly

Abstract

What is the balance between the "make" and the "buy" decision for corporate document production services? In a Printing Industry Center (CIAS) report from 2003, 43% of marketing executives, often the document creators, reported that they were increasing the amount of printing in-house for collateral material. The research objective of this exploratory study is to gain insight into the document processing and printing sourcing decisions in firms. A total of 44 print buyers completer the survey. The profile of the respondents indicated that they represented a broad range of firms, from financial services to manufacturing. A majority purchased over $500,000 in printing annually for their firms.

Publication Date

2004

Document Type

Full-Length Book

Comments

A Research Monograph of the Printing Industry Center (CIAS) at RIT

Recommended Citation

Sorce, Patricia and Daly, Brett, "Is corporate insourcing of print on the rise?" (2004). Accessed from
https://repository.rit.edu/books/50

Department, Program, or Center

Printing Industry Center (CIAS)

Campus

RIT – Main Campus