In this paper, the impact that the task environment has on the adoption of environmental innovations by firms is examined. Specifically, the impact of two dimensions of a firm's external context - munificence and dynamism - is investigated. Both of these factors are studied by drawing on the relevant literature, developing a number of hypotheses, and testing these hypotheses with data drawn from the U.S. printing industry. The major findings are that firms in highly dynamic environments, as well as firms that have adopted productive innovations, are more likely to adopt a greater number of environmental innovations.
Rothenberg, Sandra and Zyglidopoulos, Stelios, "Determinants of environmental innovation adoption in the printing industry" (2003). Accessed from
Department, Program, or Center
Printing Industry Center (CIAS)
RIT – Main Campus