John Ettlie


The authors confront the nontrivial issue of whether or not creativity and innovation can be planned, and proceed to support an affirmative answer with a well-organizated treatment of the applied research literature relevant to this topic. They outline and reference an incremental approach to this planning process at multiple level of aggregation (organization, group, and individual), and present both a state-of-the-art review and a general, normative approach to this daunting challenge.

Publication Date



This is the pre-print of a book chapter published by Emerald. © Copyright 2008 Emerald Publishing Limited. The final, published version can be located here:

Note: imported from RIT’s Digital Media Library running on DSpace to RIT Scholar Works in February 2014.

Document Type

Book Chapter

Department, Program, or Center

Accounting (SCB)


RIT – Main Campus