Recording of response delay to stimuli in a word association task to measure emotionality of the stimulus to the subject goes back to Jung (1910) but is still used quite often (Pollio, 1966). However, the measuring methods and devices have been relatively crude, yielding no better than the second discriminations and involving human intervention in the stimulus presentation and measurement process. The current research sought to assess the results of recording response latencies using a microcomputer for presentation of the stimuli and the precision measurements of the latencies. Comparison was then made as to whether significant differences in response latencies would be found between stimulus words rated by another method as high and low emotional responses, and whether the presence/absence of a human observer would significantly alter the subjects' response latencies.
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Isaacs, M. (1989). Response latencies in a word association test: A new measuring method and its results. Paper resented at the Eastern Psychological Association Annual Convention, Boston, MA, 1989.
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