Peter Thiel, in his book Zero to One, mentioned the importance of going from zero to one over one to infinity. The value of innovation and creating a unique product will always hold a higher value than doing something that has already been done. The author explains how the businesses that are unique or have very few competitors tend to be more successful when compared to businesses that offer similar services or products as offered by numerous other businesses. To achieve this edge over the contemporaries, there is a growing need to introduce new products to the market by exploiting new and futuristic technology. This idea is profitable for the company only if the product is introduced before any of its contemporaries, spending as less cost and resources possible and with the minimal risk factor. For most complex innovative products, the end goal is known but the form, process, and risks that will be encountered while achieving the end objective are unknown. It is important for a New Product Development (NPD) model to have a distinction between fundamental objectives and means objectives, which will help design objectives and solutions. While developing complex and innovative products, the company without a proper structure of development will end up spending a lot of time, money, and resources on tasks that will not lead them to the end goal. This proposal addresses these problems and proposes a possible solution; a structured model that is based on ideas of Suh’s axiomatic design, Barry Boehm’s Spiral model and Robert Cooper’s Stage-Gate process. The proposed hybrid of these three processes is a model that accounts for customer attributes at each stage of its development and is structured and takes into consideration other aspects of innovative product development, such as risk, scheduling, cost, performance, and regulatory concerns.
Manufacturing and Mechanical Systems Integration (MS)
Department, Program, or Center
Manufacturing and Mechanical Engineering Technology (CAST)
Richard R. Share II
Elizabeth M. Dell
Munoli, Nataraj, "3D Hybrid Model For New Product Development" (2017). Thesis. Rochester Institute of Technology. Accessed from
RIT – Main Campus