The present study used content analysis to examine advertisements appearing in Elbert Hubbard's The Fra and Gustav Stickley's The Craftsman magazines from 1908 through 1916. A total of 599 ads were analyzed to determine what type of advertisements dominated this period and to discover differences in the persuasive and informative appeals used by two creative forces in American business at the beginning of the 20th century, Elbert Hubbard and Gustav Stickley. The purpose of this study is to understand the advertising strategies appearing in The Craftsman and The Fra magazines.
Communication and Media Technologies (MS)
Department, Program, or Center
Department of Communication (CLA)
Bruce A. Austin
Runyan, Kathryn, "A Content Analysis of Advertisements in The Fra and Craftsman Magazines, 1908-1916" (2013). Thesis. Rochester Institute of Technology. Accessed from
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