Consumers get difficulties with the returning or changing process with a major reason: repackaging. This occurs mostly with multi-component products, since putting all the different parts back into the original package safe and sound could be challenging for a lot of people.
The traditional packages for multi-component products are usually made up of the inserts and the outer boxes with materials of corrugated board and recycled cardboard. Due to the limitation of materials and structures, few improvements or variations have been made with packaging boxes, which led to the unsolved issue of repackaging difficulties.
Having discovered such problems, the improvement of the repackaging experience for multi-component products became the topic of the thesis work. Research was done by studying people’s basic habits dealing with repackaging and positioning multiple parts back into the supposed positions.
Two main directions have been taken towards this topic which are improving the outer boxes and making the packages themselves instructional.
Industrial Design (MFA)
Department, Program, or Center
School of Design (CIAS)
Tian, Jiahe, "Graphic Instructions on Packages: A New Way to Improve the Consumer Repackaging Experience with Multi-Component Products" (2017). Thesis. Rochester Institute of Technology. Accessed from
RIT – Main Campus