Abstract

Fishing is a popular hobby in today’s society. People enjoy fishing to relieve stress, create social bonds, and find it fulfilling and challenging. In order to fish effectively, a fisherman needs to know the real-time weather, location information, and have basic fishing knowledge. There are many ways we can help fishermen by providing this information in an easily accessible manner. For fishing beginners and fishing amateurs, the best way to help them catch fish is to create a tool that solves their needs.

Mobile applications have quickly become a useful tool and are widely used today for its diversity and portability. It can aid promotion and offer great support, increase customer engagement, and provide more value to customers. There are mobile apps for almost every hobby and an app made specifically for its target users will always strive to provide important and relevant information. WeFish, a mobile app designed specifically for fishermen, will provide an excellent opportunity to help fishermen receive real-time notices, learn basic local information and extend their social network. The mission of this project is using UI and UX design to improve fishermen’s satisfaction. The final format of this project is an interactive information web prototype.

Through analysis, this thesis project presents a prototype concept for an interactive information app that can engage suitable users, allow for feedback, postings, and reviews, and provide supportive information for the fishing enthusiast.

Publication Date

12-13-2017

Document Type

Thesis

Student Type

Graduate

Degree Name

Visual Communication Design (MFA)

Department, Program, or Center

School of Design (CIAS)

Advisor

Daniel DeLuna

Advisor/Committee Member

Chris Jackson

Advisor/Committee Member

Nancy Ciolek

Campus

RIT – Main Campus

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