The purpose of this study was to conduct an analysis of the current packaging development process used by Colgate-Palmolive sub-country teams and to provide suggestions for implementing an improved process. The analysis of the current approach to packaging development and project management in the personal care business category was done using a shampoo packaging change case study. A new Stage-Gate approach, which used project management methodologies, was proposed for packaging development projects. Additionally, a series of project management template documents (such as project charter, scope of work, work breakdown structure, responsibility matrix, and project timeline) applicable to other packaging development projects were made available. It was determined that involving packaging engineers in projects in their early stages can maximize their input and reduce time to market and total costs for package development, as well as assure the integrity of the product and its packaging.
Library of Congress Subject Headings
Colgate-Palmolive Company--Research; Shampoos--Packaging--Case studies; Packaging--Management; Project management
Department, Program, or Center
Packaging Science (CAST)
Bilir, Fikri, "Application of Project Management Methodology From Idea Generation to New Bundle Development in Personal Care Packaging Projects" (2008). Thesis. Rochester Institute of Technology. Accessed from
RIT – Main Campus