Exemplification theory states that the sample is applied to the whole. This paper specifically look into how the media’s coverage of certain high-profile National Football League (NFL) cases may have created a negative perception about the NFL. Specifically, this paper will compare exemplars and the effects they have. The media play a large role in how players, leagues, and teams are perceived. However, our results do not support this idea. Both groups were asked the same questions, the questions were designed to gauge subject’s opinions of the NFL. After analysis, there was not a significant statistical difference in the responses of the exemplar group and the non-exemplar group. The results could suggest that the media is not as powerful as it once was.

Publication Date


Document Type


Student Type


Degree Name

Communication and Media Technologies (MS)

Department, Program, or Center

School of Communication (CLA)


Andrea Hickerson

Advisor/Committee Member

Grant Cos

Advisor/Committee Member

Rudy Puglise


RIT – Main Campus