Title

Helios

Author

Minh D. Le

Abstract

“Helios” is an advertisement for a futuristic electric vehicle that utilizes revolutionary materials and upcoming technologies to address some of the current shortcomings of electric vehicles both aesthetically and technologically. This project explores how to create an effective advertisement for an automobile. Factors affecting consumer behavior, barriers and motivations for purchase, brand strategy, and aesthetics as well as the design of the car itself were all considered. The process for creating and assessing the advertisement will be summarized and evaluated

Publication Date

5-20-2016

Document Type

Thesis

Student Type

Graduate

Degree Name

Visual Communication Design (MFA)

Department, Program, or Center

School of Design (CIAS)

Advisor

Daniel DeLuna

Advisor/Committee Member

Shaun Foster

Advisor/Committee Member

Chris Jackson

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Campus

RIT – Main Campus

Plan Codes

VISCOM-MFA

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