Connor Lamb

Abstract

For a better understanding of how gender is portrayed in media, it is important to include a specific investigation on how men are portrayed. This visual analysis study focused on the six unique American Vogue covers that included men to examine gender representation. All the cover images were analyzed for characteristics in the male and female cover persons’ pose, gaze, and race. Amidst current gender debates, American Vogue has portrayed both men and women together on the cover only six separate times over American Vogue’s entire history. The investigation of these six covers contributes a better understanding of how American Vogue has represented males, females, and gender relationships. Insights include why and how these men were included on a magazine cover designed for women. Through visual analysis and awareness of agenda setting theory, the six different cover images were interpreted and discussed. The six American Vogue covers studied were published as late as 1992 and as recently as February 2016.

Library of Congress Subject Headings

Vogue (New York); Magazine covers--Themes, motives; Men in advertising; Sex role in advertising; Masculinity

Publication Date

5-16-2016

Document Type

Thesis

Student Type

Graduate

Degree Name

Communication and Media Technologies (MS)

Department, Program, or Center

School of Communication (CLA)

Advisor

Patrick Scanlon

Advisor/Committee Member

Jonathan Schroeder

Advisor/Committee Member

Meredith Davenport

Comments

Physical copy available from RIT's Wallace Library at NC974.4.V64 L36 2016

Campus

RIT – Main Campus

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