This study identified the uses and gratifications of music genres and communication needs among young adults. An online survey of young adults in the College of Liberal Arts at Rochester Institute of Technology was conducted. Seven communication factors were found to correlate with listening to 21 different music genres. A sense of identity was significantly related to alternative, indie, jazz, and new age music. Behavior was related to dance, easy listening, hip hop/rap, new age, pop, and world music. Interaction with others was related to easy listening and pop music. Knowledge was related to alternative, dance, easy listening, hip hop/rap, pop, and rhythm and blues. Needs was related to classical, electronic, Asian pop, pop, and world music. Negative moods management was related to alternative, Asian pop, rhythm and blues, and world music while positive moods management was related to alternative, electronic, indie, Asian pop, rhythm and blues, and world music.
Library of Congress Subject Headings
Music--Psychological aspects; Consumer behavior; Motivation (Psychology)
Communication and Media Technologies (MS)
Department, Program, or Center
School of Communication (CLA)
De la Rosa Herrera, Karen, "Music Uses and Gratifications Among Youth" (2016). Thesis. Rochester Institute of Technology. Accessed from
RIT – Main Campus