Abstract

Learning different cultures and promoting international trade can be implemented through web design and marketing. Most e-commerce websites implement design and marketing strategies in an efficient way, however none of them implement the idea of exploring international cultures through purchasing experiences.

This thesis project implements a complex brand identity and determines how to effectively create an e-commerce website employing the ideas of shopping as an online trip (“out shopping”), providing several categories of products for particular user segments. A significant part of the project focuses on determining which graphic elements are applicable for a specific design situation.

Library of Congress Subject Headings

Electronic commerce--Interactive multimedia--Design; International trade--Interactive multimedia--Design; Intercultural communication--Interactive multimedia--Design; Web sites--Design

Publication Date

5-20-2015

Document Type

Thesis

Student Type

Graduate

Degree Name

Visual Communication Design (MFA)

Department, Program, or Center

School of Design (CIAS)

Advisor

Daniel DeLuna

Advisor/Committee Member

Raj Murthy

Advisor/Committee Member

Chris Jackson

Comments

Physical copy available from RIT"s Wallace Library at HF5548.32 .M46 2015

Campus

RIT – Main Campus

Plan Codes

VISCOM-MFA

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