Abstract

TravelMacedonia is a thesis, which explores the relationship between interactive design and marketing. Both are studied in respect to create an improved marketing system for Macedonia's tourism, as it is under discovered. A website and app prototype are created in order to meet the goal of increasing awareness of Macedonia and desire to travel there. This topic is relevant to the field of design because of its importance in making the retrieval of information not only accessible, but also to provide this information in an easily accessible and readable way.

The website is designed to surprise users of how interesting Macedonia is and to trigger them to want to visit Macedonia with attractive photos and information. To further relate to readers, a survey of interest will be incorporated. Users answer questions and are given suggested itineraries based on what they look for in a trip. In addition, people can find information on traveling to Macedonia, including landmarks, places to eat, and hotels. There is also cultural information available for a more in-depth experience. Users will be encouraged to download the app if they decide that they are going to visit the country. The app prototype is for users that have decided to travel to Macedonia. It serves as a guide of how to make the most of where you are in the country. Here you can find advice on which places to travel to in Macedonia based on your interests. There is also information on culture and how to say useful things in the Macedonian language.

Overall, this thesis aims to improve the general knowledge and travel of Macedonia. As of now, Macedonia is considered a mysterious country because not many people know about it. With the application of this thesis, this will change.

Library of Congress Subject Headings

Macedonia (Republic)--Description and travel--Interactive multimedia--Design; Web sites--Design

Publication Date

4-6-2014

Document Type

Thesis

Student Type

Graduate

Degree Name

Visual Communication Design (MFA)

Department, Program, or Center

School of Design (CIAS)

Advisor

Chris Jackson

Advisor/Committee Member

Nancy Ciolek

Advisor/Committee Member

Shaun Foster

Comments

Physical copy available from RIT's Wallace Library at DR2167 .M36 2014

Campus

RIT – Main Campus

Plan Codes

VISCOM-MFA

Download

Share

COinS