Abstract

In December of 2004, RIT Professor C.J. Wallington and students in the space tourism development course (winter 2004/ 2005) conducted a space tourism market survey. The target markets for these surveys were comprised of acquaintances (including family) of RIT students who took the space tourism course. Professor Wallington was interested in finding out if the student's families, friends, and acquaintances would want to take a space trip. The survey was comprised of twenty-one questions that focused on gathering demographic information, knowledge of and interest in zero-gravity, suborbital flights, and low earth orbit habitats. The results of this survey were never tallied and analyzed. There is a need for the analysis of this data and further expansion of the original research. The findings of this research helped in identifying market needs and wants with regards to space tourism. It was revealed that the interviewees place great attention to safety, comfort, and health. The results also revealed the preferred potential price for zero-gravity flights, suborbital flights, and visits to low earth orbit (LEO) habitats that this potential market would be willing to pay.

Library of Congress Subject Headings

Space tourism--Marketing; Outer space--Civilian use

Publication Date

2007

Document Type

Thesis

Student Type

Graduate

Degree Name

Service Management (MS)

Department, Program, or Center

Hospitality and Tourism Management (CAST)

Advisor

James Jacobs

Advisor/Committee Member

Clint Wallington

Comments

Physical copy available from RIT's Wallace Library at G156.5.S63 S26 2007

Campus

RIT – Main Campus

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