The growth of the Internet as a commercial medium has brought about new concerns in terms of the future of intellectual property law. The newest form of advertising, keyword advertising, has created much controversy within the legal system. In the latest case, Google, Inc. v. American Wallpaper and Blind Factory, Google has requested that courts make a decision as to what constitutes infringement in terms of the sale of keywords for advertising on the Internet. The case is still in pending process. Through an economic analysis of trademarks and advertising on the Internet, this paper seeks to demonstrate that the sale of trademarked keywords does not in fact infringe on a trademark owner's rights.
Library of Congress Subject Headings
Internet advertising--Economic aspects; Trademarks--Economic aspects; Trademarks--Law and legislation; Internet advertising--Law and legislation; Intellectual property; Advertising laws
Communication and Media Technologies (MS)
Department, Program, or Center
Department of Communication (CLA)
Warner, Elizabeth, "Running Head: Trademark Law and Keyword Advertising" (2004). Thesis. Rochester Institute of Technology. Accessed from
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