This study reveals struggles over gender and identity in the military and shows how representations embody cultural, political, and ideological tensions over the role of women in the military and society. A chronological series of Veterans Affairs (VA) posters communicate this over a thirty year period. Visual communication and the area of representation and identity have long been studied across multiple disciplines, but no studies exist that examine the VA images. A critical visual analysis with the application of semiotics and gender theory revealed that veteran identity is significantly different between representation of men and representation of women.
Library of Congress Subject Headings
United States. Veterans Administration--Posters; Women veterans--Pictorial works; Visual sociology
Communication and Media Technologies (MS)
Department, Program, or Center
Department of Communication (CLA)
Harvie, Ruth, "Veteran Identity and Gender Representation: A Critical Visual Analysis" (2013). Thesis. Rochester Institute of Technology. Accessed from
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