This study is a comparative analysis of 2 different marketing and sales software programs. An economy hotel located in Albany, New York is used for the case study. The purpose of this study is to determine whether or not either of the software programs can properly market the hotel taking into consideration the components the managers at the hotel want to see in a marketing program. Each of the programs is tested one by one using the data from the hotel and surrounding area. Once the programs are completely analyzed, a recommendation is made on which program is used for future marketing of the hotel. If neither of the programs is chosen, than a model program is created for the hotel's use.
Library of Congress Subject Headings
Hotels--Marketing--Computer programs--Case studies; Hotels--Marketing--Case studies
Department, Program, or Center
School of Food, Hotel and Tourism Management (CAST)
Lin, Judy Y., "Comparative analysis of marketing software programs: A Case study" (1997). Thesis. Rochester Institute of Technology. Accessed from
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