Pasi Ryhanen

Abstract

Since the opening of its doors to the outside world, Nepal has seen a large growth in tourist arrivals. One of the fast growing tourist markets attracted to Nepal is the trekking vacationers. In order for the suppliers and decision makers of the trekking product to be able to meet the demand of users it is important that they are able to target the development in the appropriate direction. A lack of communication among the components of the tourism industry has resulted in a lack of cooperation. The purpose of this study is to develop an instrument that enhances communication allowing for better cooperation between the users, suppliers, and decision makers of the trekking industry. Unlike other studies using the same technique, this study is a model for the comparison of the perceptions of the different components. An evaluation tool known as Importance-Performance Analysis was adapted for the purpose of this study. This tool determines the perceptions of the different components of the industry in six phases. First, the attributes of the trekking industry in Nepal were identified. Second, a survey was developed and conducted on the trekking agencies in Nepal. Third, the data was gathered and compiled into a manageable size for interpretation. Then, the means of the perceptions of the attributes were plotted for visual interpretation on an two-dimensional action grid of four quadrant. The last two phases of the study are left for further research. They include: conducting the previous four phases on the other two components and comparing the results of the perceptions of each group to develop strategic action plans for the development of the industry . This study determined that the suppliers of the trekking industry in Nepal felt there were specific areas of the industry that were not receiving the appropriate recognition, funding, and commitment. These areas were ranked according to their significance relative to each other. It was found that the major areas of concern were the attributes in the environmental and health and safety groups . There were also a few attributes in the information and promotion, transportation as well as the hiking facilities group that were considered to be of significant concern. The attributes in the lodging group were found to be either doing well or are of low concern. Furthermore, the majority of the attributes in the hiking facilities group were found to be doing well. However a considerable amount were also found to be receiving too much significance.

Library of Congress Subject Headings

Tourism--Nepal--Marketing; Tourism--Nepal; Hiking--Nepal--Marketing; Hiking--Economic aspects--Nepal

Publication Date

1991

Document Type

Thesis

Department, Program, or Center

School of Food, Hotel and Tourism Management (CAST)

Advisor

Marecki, Richard

Advisor/Committee Member

Burke, James

Comments

Note: imported from RIT’s Digital Media Library running on DSpace to RIT Scholar Works. Physical copy available through RIT's The Wallace Library at: G155.N35 R94 1991

Campus

RIT – Main Campus

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