Television has been struggling to find its position in the evolving world of media. It remains mostly one directional output of content and it needs to fit into a world where people are growing to expect more and more interactivity in their experience. Adding a dense component of interactive options into the television experience could cater to revitalizing this centerpiece of entertainment and sustain its dominant place in our households’ entertainment center. There is a vast array of technology that has arisen that television could easily play off of and integrate into the main experience to revitalize itself. The goal of this thesis is to entice individuals to re-evaluate their relationship and experience with television as it currently operates. Presenting them with even a small variety of examples where other functions could be implemented could intrigue them enough to invest into considering deeper potential to the medium. The motion pieces serve as viral spots to garnish interest and get people to read the text portion and hopefully stimulate thought as to what they would like to be able to do with television.
Library of Congress Subject Headings
Interactive television--Interactive multimedia; Interactive multimedia--Design; Computer graphics--Design
Department, Program, or Center
School of Design (CIAS)
Gallo, Stephen, "Interactive television: advancing television through integrated technology" (2008). Thesis. Rochester Institute of Technology. Accessed from
RIT – Main Campus