Abstract

For my thesis, I have developed a sales promotional package utilizing print and interactive media. Because technology is rapidly changing, I utilized multimedia and print media, by merging them into one project. For this interactive/print project, I created a marketing sales package that markets handcrafted jewelry to wholesale buyers. The two media interact as a buying source that is easily and inexpensively sent to the buyers. This service is very unique, and also provides buyers with alternatives to buying and viewing at the annual shows. The user can purchase wholesale handcrafted jewelry from their office or home without having to travel. In addition, BEYOND TRADITIONS, the name of the company, provides the crafters with a broader base market to sell their jewelry collections. The package contains a publication made up of portraits of different artists, along with a brief summary of the artist's background and jewelry samples. It will be used as a reference tool for the buyer. A computer flop py disk is enclosed, and contains an animation as an introduction, along with sections to display each artist's jewelry collection, prices for the craft goods and an ordering form that can be printed out and faxed back to BEYOND TRADITIONS. By reviewing the information in the interactive catalog, in combination with the brochure, the wholesale buyer will have a total reference of the finished artist's work. This service is provided by BEYOND TRADITIONS, who will develop the brochure and interactive catalog on a quarterly basis. Both artists and wholesalers can subscribe to this service, and benefit from its circulation. The user's interaction between the two pieces create a powerful marketing tool to be used and developed in this marketing arena.

Library of Congress Subject Headings

Interactive marketing--Technique; Jewelry--Marketing--Interactive multimedia

Publication Date

3-1-1996

Document Type

Thesis

Department, Program, or Center

School of Design (CIAS)

Advisor

Keough, Robert

Advisor/Committee Member

VerHague, James

Advisor/Committee Member

Begland, Mary Ann

Comments

Note: imported from RIT’s Digital Media Library running on DSpace to RIT Scholar Works. Physical copy available through RIT's The Wallace Library at: HF5415.1264 .G854 1996

Campus

RIT – Main Campus

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