Explores how visual elements, such as ancient symbols and characters, have been used in visual communication across both Chinese and Western cultures. Analyzes existing cross-cultural packaging design examples. Compares packaging from a USA-based food company with a Taiwan-based food company in order to explore whether or not the design decisions communicate with ethnic audiences who are not familiar with these food products.
Library of Congress Subject Headings
Cereals, Prepared--Packaging; Intercultural communication; East and West
Department, Program, or Center
School of Design (CIAS)
Tsao, Chia-Wen, "Cross-Cultural visual communication" (1999). Thesis. Rochester Institute of Technology. Accessed from
RIT – Main Campus