Abstract

This study determined which devices, hand held or desktop and laptop computers, users preferred to access specific types of Internet content and why they chose mobile apps or mobile websites. Significant differences were found in favor of using handheld devices for social networking, looking up directions, programing reminders, global positioning systems, playing games, and listening to music. Activities showed a significant difference in favor of using desktop and laptop computers to investigate topics of interest, watch videos, and manage finances. Users preferred the way mobile apps are presented over mobile websites, but no significant differences between devices were found for accessing information, using services, completeness of content, making purchases, advertising, or ease of use.

Publication Date

11-1-2013

Document Type

Thesis

Student Type

Graduate

Degree Name

Communication and Media Technologies (MS)

Department, Program, or Center

Department of Communication (CLA)

Advisor

Rudy Pugliese

Advisor/Committee Member

Jon Schull

Comments

Physical copy available from RIT's Wallace Library at QA76.59 .R66 2013

Campus

RIT – Main Campus

Plan Codes

COMMTCH-MS

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