Tina Marsh

Abstract

A 60-item mail survey of registered voters in two Rochester, N.Y.-area communities (n=185) assessed differences between information- and entertainment-seeking tendencies of those who use online and/or print media for local news. The research concluded that respondents with high information-seeking scores are not only using print media but also online media. In addition, online-only users showed a significant tendency for entertainment-seeking but not information-seeking. The study occurred amid the print newspapers' fight to survive by launching or upgrading online counterparts. This research also discusses the implications of the findings for public discourse, a role traditionally played by local print newspapers.

Library of Congress Subject Headings

Local mass media--Public opinion--New York (State)--Rochester; Community newspapers--Public opinion--New York (State)--Rochester; News Web sites--Public opinion--New York (State)--Rochester

Publication Date

9-2-2010

Document Type

Thesis

Department, Program, or Center

Department of Communication (CLA)

Advisor

Austin, Bruce

Comments

Note: imported from RIT’s Digital Media Library running on DSpace to RIT Scholar Works. Physical copy available through RIT's The Wallace Library at: P96.L622 U6 2010

Campus

RIT – Main Campus

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