A 60-item mail survey of registered voters in two Rochester, N.Y.-area communities (n=185) assessed differences between information- and entertainment-seeking tendencies of those who use online and/or print media for local news. The research concluded that respondents with high information-seeking scores are not only using print media but also online media. In addition, online-only users showed a significant tendency for entertainment-seeking but not information-seeking. The study occurred amid the print newspapers' fight to survive by launching or upgrading online counterparts. This research also discusses the implications of the findings for public discourse, a role traditionally played by local print newspapers.
Library of Congress Subject Headings
Local mass media--Public opinion--New York (State)--Rochester; Community newspapers--Public opinion--New York (State)--Rochester; News Web sites--Public opinion--New York (State)--Rochester
Department, Program, or Center
Department of Communication (CLA)
Marsh, Tina, "In search of local news" (2010). Thesis. Rochester Institute of Technology. Accessed from
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