Abstract
Interactive installation is good at communicating as an advertising medium because in the age of information overload, the traditional advertising medium is far from communicating with consumers efficiently, "eye catching" is no longer enough, advertising calls for effective experience communicating. Bringing experience to consumers, involving them in the process of delivering information will be effective ways of communicating and a preferred way of getting information by today's information consumers. In my thesis I will study the use of interactive installation as an advertising medium, farther more, and how we can use interactive installation to communicate with consumers better than traditional advertising medium to build a relationship between consumer and product.
Library of Congress Subject Headings
Commercial art; Interactive art; Installations (Art); Art and technology
Publication Date
2011
Document Type
Thesis
Department, Program, or Center
School of Design (CIAS)
Advisor
King, Wilma
Advisor/Committee Member
Harris, Michelle
Recommended Citation
Huang, Hao, "New medium of advertising in the future use of interactive installation" (2011). Thesis. Rochester Institute of Technology. Accessed from
https://repository.rit.edu/theses/433
Campus
RIT – Main Campus
Comments
Note: imported from RIT’s Digital Media Library running on DSpace to RIT Scholar Works. Physical copy available through RIT's The Wallace Library at: NC997 .H82 2011