Quality issues are receiving increasing attention from many industries. The commercial printing industry is showing similar concern. Quality is often used as a marketing tool. This thesis surveys the top management of American commercial printing companies on their awareness of, practice of, and benefit from currently recognized quality control concepts and methods. The National Association of Printers and Lithographers assisted in the survey by providing design and mailing services. The survey mailing went to the membership of N.A.P.L. and to an additional fifteen hundred commercial printing companies. The responses to this survey were compared to similar surveys conducted in 1987 and 1986 by the American Society for Quality Control (ASQC) . The ASQC surveys polled executives from a variety of industries. The populations of ASQC's surveys consisted of executives from both Fortune 500 and smaller companies. Conclusions were made that the individuals in the commercial printing industry, as sampled by this study, have a limited awareness of quality concepts, are not practicing many quality improvement methods, and strongly believe that improving quality has tangible benefits. The conclusion was also made that American industry as a whole has a higher level of sophistication concerning quality issues than does the commercial printing industry in America.
Library of Congress Subject Headings
Printing industry--Quality control--United States--Surveys; Quality control--United States--Surveys; Printing industry--United States--Management--Surveys
Department, Program, or Center
School of Print Media (CIAS)
Veconi, Craig Eric, "A survey of quality awareness within the commercial printing industry" (1989). Thesis. Rochester Institute of Technology. Accessed from
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