This project builds a basic knowledge for the business traveler visiting Italy about protocol and cultural awareness. For those who have not been to Italy or lived there, this guide will enlighten those contemplating a trip to Italy and advise them about what to expect. The protocol and cultural characteristics will be addressed. This will include: country familiarization, culture differences, cultural awareness, language briefing, social dos and don'ts, business practices, procedures and knowledge of business in Italy. In addition, this project builds added awareness from several seasoned travelers. Each of these travelers have spent considerable time doing business in Italy. Their knowledge helped to confirm the work established in the literature review and intercultural training program model.
Library of Congress Subject Headings
Business etiquette--Italy--Guidebooks; Businessmen--Italy--Social life and customs--Guidebooks; Intercultural communication--Handbooks, manuals, etc.; Italy--Social life and customs--Guidebooks
Department, Program, or Center
Hospitality and Tourism Management (CAST)
Dixon, Howard, "Protocol and etiquette for doing business in Italy" (2000). Thesis. Rochester Institute of Technology. Accessed from
RIT – Main Campus