Premium solid and hollow chocolate theme-shaped figures are special to consumers’ celebrations. Due to chocolates’ high quality ingredients there was a focus on product preservation. Two packaging materials, aluminum foil wrap and clear cellophane bags were evaluated for maintaining product quality from the perspective of chocolatiers and consumers. Two different surveys were developed. One survey was mailed to a selection of chocolate manufacturers to gather information about chocolate production. The other survey, completed by volunteers, asked about their chocolate purchasing experiences. The conclusion showed that consumers favored one packaging material based on their purchasing experience while the chocolate manufacturers considered the other material as a better choice for product preservation.
Library of Congress Subject Headings
Packaging--Materials; Chocolate--Packaging; Chocolate candy--Packaging; Chocolate industry; Consumers' preferences
Department, Program, or Center
Packaging Science (CAST)
Sinclair, Jillian, "A comparison of material preferences by chocolatiers and consumers" (2007). Thesis. Rochester Institute of Technology. Accessed from
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