Abstract
Previous studies on social networking sites have failed to comprehensively address the mediated voyeurism in the Internet. The features of Facebook enable millions to follow their friends, which can contribute to mediated voyeurism online. The purpose of this study is to explain the voyeuristic tendencies of Facebook users. An online survey was used to obtain self-reported levels of voyeuristic tendencies and both the social needs (social comparison and social identity) and motivations (surveillance, uncertainty reduction, and uses and gratifications) of Facebook users. Findings suggest that the voyeuristic tendencies on Facebook were positively related to the aforementioned social needs and motivations.
Library of Congress Subject Headings
Online social networks--Psychological aspects; Voyeurism; Privacy, Right of
Publication Date
3-16-2012
Document Type
Thesis
Department, Program, or Center
Department of Communication (CLA)
Advisor
Worrell, Tracy
Advisor/Committee Member
Rothman-Marshall, Gail
Recommended Citation
Su, Pin Ju, "Mediated voyeurism on social networking sites: The Possible social needs and potential motivations of the voyeurs on Facebook" (2012). Thesis. Rochester Institute of Technology. Accessed from
https://repository.rit.edu/theses/3093
Campus
RIT – Main Campus
Comments
Note: imported from RIT’s Digital Media Library running on DSpace to RIT Scholar Works. Physical copy available through RIT's The Wallace Library at: HM742 .S8 2012