Abstract

This study assessed the relationship between psychographic factors and the liking and use of interactive features. Prospective and freshman college students were surveyed regarding their activities, interests and opinions, and on their liking and use of interactive features on Websites of Institutes of Higher Education (IHEs). Price consciousness was related to the following: liking of Frequently Asked Questions and blogs; and to the use of tuition cost estimators, instant messaging with current students; and links to student run magazines, and student and alumni success stories. Active users of social media Websites did not differ significantly from non-users in their liking and use of computer-mediated communication features.

Library of Congress Subject Headings

Universities and colleges--United States--Admission--Computer network resources--Evaluation; College students--Attitudes; High school seniors--Attitudes; College students--Psychology; High school seniors--Psychology

Publication Date

7-19-2010

Document Type

Thesis

Department, Program, or Center

Department of Communication (CLA)

Advisor

Pugliese, Rudy

Advisor/Committee Member

Hair, Neil

Comments

Note: imported from RIT’s Digital Media Library running on DSpace to RIT Scholar Works. Physical copy available through RIT's The Wallace Library at: LB2351.2 .C44 2010

Campus

RIT – Main Campus

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