Communication behaviors of coaches are critical in motivating athletes and creating a climate of success. Coaches learn their techniques from a variety of sources—mentors, education, and lessons learned from other coaches. For this study, university coaches were surveyed to determine five books written by successful coaches: The Smart Take from the Strong (Pete Carril), Sacred Hoops (Phil Jackson), Leading with the Heart (Mike Krzyzewski), Reach for the Summit (Pat Summitt) and They Call Me Coach (John Wooden). Using grounded theory, the researcher analyzed these texts and discovered discernible categories of communication techniques deemed significant to the process of successful coaching. Furthermore, it is suggested that these techniques can be used by teachers, managers, and leaders outside of the athletic arena.
Library of Congress Subject Headings
Coaching (Athletics); Communication in education; Motivation (Psychology)
Department, Program, or Center
Department of Communication (CLA)
Yust, Fredyne, "Communication strategies of successful coaches: a content analysis of books by coaches about coaching" (2008). Thesis. Rochester Institute of Technology. Accessed from
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