Jessie Hughes

Abstract

Previous research suggests individual privacy is affected in an online environment, and users’ experiences while on those sites may also have an effect on their perceptions. Users’ personal perceptions of their privacy may be shaped by multiple variables such as the frequency in which they use the site, if they are a social or commercial networker, and their age. The present study investigates users of social and commercial web sites and their self-reported perceived levels of privacy when using those sites. The present study discovered that users showed concern over what information should be given when socially and commercially networking. No significant difference was found between social networking site users and commercial networking users or between users and their age.

Library of Congress Subject Headings

Online social networks--Research; Privacy--Social aspects; Data protection; Amazon.com (Firm)--Public opinion; eBay (Firm)--Public opinion

Publication Date

12-1-2008

Document Type

Thesis

Department, Program, or Center

Department of Communication (CLA)

Advisor

Khazanchi, Shal

Advisor/Committee Member

Pugliese, Rudy

Comments

Note: imported from RIT’s Digital Media Library running on DSpace to RIT Scholar Works. Physical copy available through RIT's The Wallace Library at: HM742 .H84 2008

Campus

RIT – Main Campus

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