The cosmetics industry and retailers of cosmetic products face a problem of sampling of packaged merchandise by inconsiderate shoppers in self-service retail outlets. The problem is particularly serious in facial products such as liquid foundation makeup. The consumer desires hands-on feel of the product in order to make an unaided purchase decision of the product, and will continue to sample packaged products as long as there are no other alternatives. However, cost and operation considerations of the cosmetics marketing system often precludes the availability of such alternatives. This study attempts to provide an evaluation tool which will focus on the packaging requirements, contribution, and constraints of a sampling mechanism for self-selection liquid foundation makeup, by which any new design concept of such mechanism may be evaluated thus confirming its appropriateness for a large scale implementation.
Library of Congress Subject Headings
Lustig, Osnat, "Packaging requirements for a sampling mechanism for self-selection liquid foundation makeup" (1985). Thesis. Rochester Institute of Technology. Accessed from
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