Description

This paper examines how properly designed web sites support e-branding as well as convey product information to potential customers as a substitute for buyers' own information gathering activities. Design guidelines to support e-branding are provided. Afterwards, survey results from online consumers are reported followed by future research issues.

Date of creation, presentation, or exhibit

2003

Comments

Proceedings of the Decision Sciences Institute 2003 Annual Meeting. 1-6, November, 2003 Note: imported from RIT’s Digital Media Library running on DSpace to RIT Scholar Works in February 2014.

Document Type

Conference Proceeding

Department, Program, or Center

Accounting (SCB)

Campus

RIT – Main Campus

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