Description
This paper examines how properly designed web sites support e-branding as well as convey product information to potential customers as a substitute for buyers' own information gathering activities. Design guidelines to support e-branding are provided. Afterwards, survey results from online consumers are reported followed by future research issues.
Date of creation, presentation, or exhibit
2003
Document Type
Conference Paper
Department, Program, or Center
Accounting (SCB)
Recommended Citation
Cook, Jack; Chen, Honghua; and Chintalapudi, Suryanand, "The impact of web design on e-branding" (2003). Accessed from
https://repository.rit.edu/other/484
Campus
RIT – Main Campus
COinS
Comments
Proceedings of the Decision Sciences Institute 2003 Annual Meeting. 1-6, November, 2003 Note: imported from RIT’s Digital Media Library running on DSpace to RIT Scholar Works in February 2014.