This paper examines the web site privacy policies of 200 web sites, 100 of the most popular as well as 100 random web sites. It examines the extent at which these privacy policies comprehensively define a company's data collection and dissemination policies. Such policies are important in creating trust between a company and its customers.
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Cook, Jack; Smith, Robyn; and Edmonds, Katherine, "Privacy policies: Are they meeting users' needs?" (2002). Accessed from
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