Description

The present research extends previous research regarding the effects of reference prices by considering the combined effects of price discount information and brand familiarity on perceptions of quality, transaction value, and acquisition value. The results provide support for the importance of brand information in pricing research.

Date of creation, presentation, or exhibit

2000

Comments

American Marketing Association Conference Proceedings. 111-116. July 2000. RIT community members may access full-text via RIT Libraries licensed databases: http://library.rit.edu/databases/ Note: imported from RIT’s Digital Media Library running on DSpace to RIT Scholar Works in February 2014.

Document Type

Conference Proceeding

Department, Program, or Center

Accounting (SCB)

Campus

RIT – Main Campus

Share

COinS