Tested predictions from W. McGuire's inoculation theory, using both low- and high-involvement truisms, and compared them with predictions derived from the theories of Sherif and Rokeach. Results for the low-involvement truism corresponded to the predictions from McGuire's theory; those for the high-involvement truism did not. A possible expansion of inoculation theory within the framework of social judgment theory is suggested to account for results.
Date of creation, presentation, or exhibit
Department, Program, or Center
Department of Psychology (CLA)
Isaacs, M., & Atkins, A. L. (1972). The effect of using truisms of different involvement levels on results predicted from inoculation theory. Proceedings of the Annual Convention of the American Psychological Association, 7(Pt. 1), 143-144.
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