All startups have to pass critical milestones to stay on the path to success. Some are obvious: attracting investors...beginning operations...becoming profitable. However, there's one milestone that doesn't command the management attention it needs. I'm talking about balancing marketing and sales, with an emphasis on the word balancing.
Date of creation, presentation, or exhibit
Department, Program, or Center
Fram, E. (2012). Balancing startup marketing & sales: Why it's a touch management call [Transcript]. Ninth Biennial J. Warren McClure Lecture, Rochester Institute of Technology.
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