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Solid waste generation is estimated to increase from 1.3 billion to 2.2 billion tons by 2025, causing environmental, social, and consequently public health problems. The biggest problem in this regard involves the inadequate disposal of waste, and in emerging countries like Brazil, it is sorted less waste for recycling or composting. In this context, plastic packaging is more complex due to the high polymer composition, as well as low recycling rates. Bioplastics appear as alternatives because they are mostly biodegradable. Given the various functions of packaging and a systematic review of the literature, the aim of this study was to discuss the communicational aspects directly related to bioplastic packaging and to present how the communication function in packaging can contribute to providing relevant information to consumers, to minimize the problem of improper disposal. This paper concluded that communication, whether in plastic or bioplastic packaging should be an agent of environmental education. Thus, promoting essential actions in the people such as non-generation, reduction, reuse, and recycling of waste, consequently, generating a solution cycle that allows the development of a circular economy.
Ottoni, Breno Luiz; Deus, Rafael Mattos; Gobbo Junior, José Alcides; Carvalho, Ângela Maria Grossi de; and Battistelle, Rosane Aparecida Gomes
"Communication and Biodegradable Packaging Relationship: A Paradigm for Final Disposal,"
Journal of Applied Packaging Research: Vol. 10
, Article 2.
Available at: http://scholarworks.rit.edu/japr/vol10/iss1/2