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Documents from 2015

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Don’t Train in Vain: An Enterprise Information System Implementation Training Strategy, Luke Auburn

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Uncomfortably Numb: News Media’s Effects on Generational Perceptions of Cancer Prevention, Jillian Elizabeth Seaton Ference

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The Self-Reported Reasons for Self-Disclosure and Uncertainty Reduction Strategies Used in Romantic Online Dating Relationships Compared to Face-to-Face Romantic Dating Relationships, Krystle N. Jones

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Facebook Face-ism: Perception of Competency in Social Media Profile Images and its Relationship to Gender, Marissa Pixley

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“What’s Race Got to do With It?” An Investigation into the Differences Between Self-Reported Television Exposure and Self-Reported Attitudes Towards Interracial Dating, Kimberly Reeb

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(Re)Connecting With Listeners: How Radio Stations are Reaching Beyond the Dial (and Their Competitors) to Connect With Their Audience, Alyxandra Sherwood

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Communication Considerations and Relational Dialectical Tensions Experienced by University Sign Language Interpreters, Morgan L. Tucker

Documents from 2014

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Online Social Communities Through the Lens of Polyvore, Maansi Aurora

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From Apologia to Benoit: An Empirical Test of Image Restoration Strategies, Joseph D. Blosenhauer

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A Different Sort of Normal: Critical Analysis of Five Lesbian Characters’ Coming-out Narratives on Contemporary Television Shows, Amanda M. Carlino

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Cyberdemocracy: Assessing the European Parliament, Maria Cataldo

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Promised Versus Actual College Experience: The Role of Social Media in Pre and Post-enrollment Experiences, Casey Lynne Conklin

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The Use of Visual Metaphors in Print Advertisements, Lisa M. Janos

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More Than a Library: An Outline for an Integrated Marketing Communications Campaign, Erica MacArthur

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Analysis of the Correlation Between Media Consumption Behavior and Cultural Adaptation of International Students in the United States, Solange M. Mercedes Checo

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Comparative Analysis of Intercultural Communication Apprehension Displayed by International Students in the US Interacting with American Students and Other Internationals, Laura Nunez Quero

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Museum Visitors’ Perceptions of Mobile Games: A Case Study, Sarah Exley Ozimek

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Use of Mobile Technology Among Museum Visitors: A Case Study, Meg Miller Taber

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An Examination of NFL’s “A Crucial Catch” Campaign: NFL Athletes as Disease Prevention Advocates, Chyna Teresa Trible

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Understanding the Relationship Between Social Media, Fanship, and Behaviors in Collegiate Athletics, Kurt A. Wirth

Documents from 2013

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Digital Divide Déjà Vu: Examining Second-level Digital Literacy, Lisa Nicole Barber

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News Source Preferences and News Source Credibility among College Staff, Faculty, and Students, Larissa A. Bolalek

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Examination of interactive experience: Construction of physical and social presence in virtual environments, Malwina Buldys

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Online News-Seeking Behavior among Three Generational Cohorts: Baby Boomers, Generation X, and Generation Y, Ivonna Cabrera Torres

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Effects of reputation and aesthetics on the credibility of search engine results, Bryan Christiansen

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Greeting Message, Voice Intonation, and Reward Offered in Telemarketing Calls, Eilin Aimee Diaz Fondeur

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Different Scores: Video Gamers’ Use of Amateur and Professional Reviews, Richard Dillio

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Facebook and Relationships: A Study of How Social Media Use is Affecting Long-Term Relationships, Rianne C. Farrugia

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Veteran Identity and Gender Representation: A Critical Visual Analysis, Ruth Harvie

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Internet marketing trends: An Analysis of website and social media use in New York state’s equine industry, Jessica Hooper

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Use, but pay? Factors affecting the adoption of news websites among young adults, Julian Koegel

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Actors & athletes on trial: A Textual analysis of two scandals in the 1920s, Melissa Lopes

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A case study of religious engagement online: how Malaysian Muslim students access Islamic information, Mohd Mahadi

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Celebrity Endorsements in Print and Twitter: Comparing Brand Name Memorability and Credibility, Lauren Palmieri

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The Power of Lyrical Protest: Examining the Rhetorical Function of Protest Songs in the 2000s, Mary Elizabeth Quirk Cort

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Volunteer communication and media richness: Recruiting, communicating with, and retaining volunteers, Elizabeth Roach

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User Preferences for Accessing Online Content through Desktop, Laptop, and Handheld Devices, Abel B. Rondon Lopez

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A Content Analysis of Advertisements in The Fra and Craftsman Magazines, 1908-1916, Kathryn Runyan

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Persuasion in Antiquity: A Content Analysis of Ptahhotep’s Maxims and Lao Tzŭ’s Tao Te Ching, Joel Skelton

Documents from 2012

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Getting attention for a ceramic art exhibition: A Case study of a nonprofit’s promotional campaign, Steven Bodnar

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A Case study of Edwin Howard Armstrong's public relations campaign for fm, Jessica Francis

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Facebook and print magazines: A Study on the benefits of single- and cross-media advertising, Amanda Kelley

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Credibility on cable news: An Examination of the factors that establish credibility in newscasters, Jonathan Mertel

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The Relationship between cross-media usage and brand recall in advertisements: A Test of customer engagement with print and digital magazine advertisements, Gabriela Sosa Lamarche

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Mediated voyeurism on social networking sites: The Possible social needs and potential motivations of the voyeurs on Facebook, Pin Ju Su

Documents from 2011

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Reading on the internet: The Presentation of online news articles and its relationship to reader’s recall and comprehension, Kristen Curtze

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Consumers' self-image response to gender portrayal in advertising images, Rebecca Delaney

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Athletes who tweet: Differences in audience perceived credibility between journalists and athlete's twitter accounts, Christine Foster

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Family communication patterns and African-American adolescent females’ self-reported use of condoms, Natasha Hibbert

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Digital media in education: Expanding the technology acceptance model, Heidi Huntington

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Are new media credible? A Multidimensional approach to measuring news consumers’ credibility and bias perceptions and the frequency of news consumption, Bonnie McCracken

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Exemplar versus base rate information messages: Effect on African-Americans’ intentions toward signing a donor card, Aisha O’Mally

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Visual and textual appeals in banner advertising: A Content analysis, Louis Perez

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Parasocial relationships and social media usage, Christine Phelps

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The Relationship between self-reported strength of parasocial interaction and perception of world stability, Rachel Provenzano

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Differences in aggression as a relationship between sex and levels of video game playing, Kunal Puri

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Culturally sensitive document design for an Eastern Asia audience: Comprehension and preference, Merridith Smith

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Opening doors or creating barriers?: The Influence of interpreters on levels of communication apprehension among deaf and hard-of-hearing students, Jenna Williams

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War letters: A Thematic approach and comparison of military letters from World War II and the Vietnam War, Jeanne Yamonaco

Documents from 2010

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International news coverage online as presented by three news agencies, Molly Ambrogi-Yanson

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Psychographic factors and prospective students’ use of interactive features on admissions websites of institutes of higher education, Nicholas Cheong

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Online social network member attitude toward online advertising formats, Shirley Cox

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Predicting someone's true identity: Linguistic norms and cues in online personal advertisements, Lindsay Elliott

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Marketing special academic events to college professors and students, Julie Johnson

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In search of local news, Tina Marsh

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New findings for contemporary marketing to Black men: A Content analysis of alcoholic beverage ad appeals from Ebony and GQ magazines, Joshua Jedidiah Myers

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Beginning, persisting, and ceasing to play: A Stage uses and gratifications approach to multiplayer video games, Matthew Shand

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Did Facebook absorb freewill?, Jason Soon

Documents from 2009

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Effect of the internet on reading fiction books for enjoyment and potential interest in the integration of the two media, Jessica S. Cole

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Big-screen aftershock: How 9/11 changed Hollywood’s Middle Eastern characters, Matthew Dana

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Adverse advertising: the impact advertisements have on webpage content retention, David P. Keppel

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The relationship between hotel managers’ communication styles and subordinate employee attitudes and personal relationships, Tess Kittelberger

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Racial framing in the 2008 presidential election: a content analysis of geographically diverse newspapers and the framing of Barack Obama, Jeffrey Mason

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The State of media education implementation in Rochester, NY K-12 Schools, Lydia S. Palmer

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Assessing the occurrence and value of interactive features on admissions web sites: What students and admissions professionals say is most important, Katherine Robert

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Evaluating the effect of peer feedback on the quality of online discourse, Timothy D. Wells

Documents from 2008

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Spiral of silence and the Iraq war, Jessica Drake

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Mobile phones as a social medium for the deaf: a uses and gratifications study, Katelyn D. Ecker

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Perceptions of advertising in online social networks: In-depth interviews, Zeljka Hadija

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Internet dependency, motivations for internet use and their effect on work productivity: the 21st century addiction, Megan L. Hilts

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Differences in self-reported perceptions of privacy between online social and commercial networking users, Jessie Hughes

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The visual analysis of heterogeneous sex role interactions: a content analysis of popular music videos, Deanna Niccole Kimbrel

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Political snapshots: the undecided voter’s perceptions of internet based imagery during the 2004 presidential election campaign, Joseph Kunz

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English language and culture cues found in advertisements in selected print publications for deaf and hard of hearing people, Cindy Kay McAllister

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Cancer rumor effects on sense making, Nicole M. Robinson

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Effects of local-market radio ownership concentration on radio localism, the public interest, and listener opinions and use of local radio, Michael J. Saffran

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A content analysis of black female athletes and white female athletes in sports magazines, Amanda N. Wade

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Perceptions of privacy on Facebook, Elizabeth A. Warfel

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Communication strategies of successful coaches: a content analysis of books by coaches about coaching, Fredyne Yust

Documents from 2007

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Uncovering local history: 16mm TV news film remaining in U.S. television stations, Rob Jason Fain

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Framing the culture wars: a content analysis of news media coverage of the Mapplethorpe and Brooklyn Museum art controversies, Amy Holowczenko

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Interactivity and health communication: content analysis of interactive elements on HIV/AIDS awareness and prevention websites, Vikas John

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Cosmetic surgery & reality television: the relationship between college students' viewing of cosmetic surgery on reality television and self-reported attitudes toward cosmetic surgery, Elizabeth Reeves O'Connor

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Urban middle school students’ perceptions of math and science teachers’ caring behaviors and student’s self reports of academic competence, Brenda Rhyne

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Emphasizing the user in the usability study: Investigating activity theory and website navigation, Heidi Trost

Documents from 2006

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Search optimization techniques in the creation of an online store website, Anna Y. Boriskina

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The phenomenon of cyberstalking on the RIT campus: Definitions, behaviors and normalization, Julia Phillips Dickinson

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Social learning theory as a model for illegitimate peer-to-peer use and the effects of implementing a legal music downloading service on peer-to-peer music piracy, Nathan Fisk

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Influence of Teacher Immediacy on Student Evaluations of Teachers in American and Chinese Classrooms, Wenli Gao

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Perspective by incongruity in visual advertising: Applying Kenneth Burke's theory to the Adbusters anti-consumerism campaign, Elizabeth B. Gorman