What is the balance between the "make" and the "buy" decision for corporate document production services? In a Printing Industry Center (CIAS) report from 2003, 43% of marketing executives, often the document creators, reported that they were increasing the amount of printing in-house for collateral material. The research objective of this exploratory study is to gain insight into the document processing and printing sourcing decisions in firms. A total of 44 print buyers completer the survey. The profile of the respondents indicated that they represented a broad range of firms, from financial services to manufacturing. A majority purchased over $500,000 in printing annually for their firms.
Sorce, Patricia and Daly, Brett, "Is corporate insourcing of print on the rise?" (2004). Accessed from
Department, Program, or Center
Printing Industry Center (CIAS)
RIT – Main Campus