This study outlines the upstream database and digital asset management issues for variable data printing. The goal is to clarify what work environment and processes are needed during digital asset and data preparation. A literature review was conducted and complemented with the experiential experience of establishing and using a variable data preparation and testing platform.
Frey, Franziska and Barzelay, Nicholas, "Upstream database and digital asset management in variable data printing" (2008). Accessed from
Department, Program, or Center
Printing Industry Center (CIAS)
RIT – Main Campus