Abstract

This study outlines the life cycle of digitally printed marketing and promotional materials, transactional and business communications, direct mail, and on-demand color books. For each of the stages of the life cycle, stresses that influence permanence are discussed. A methodology is laid out to test the key variables determining the life expectancy of digitally printed products.

Publication Date

2006

Document Type

Full-Length Book

Comments

A Research Monograph of the Printing Industry Center (CIAS) at RIT

Department, Program, or Center

Printing Industry Center (CIAS)

Campus

RIT – Main Campus

Share

COinS