As more companies start doing digital business - whether by selling their products online, by selling digital wares, or both - the question of how starting a digital venture differs from starting a traditional venture grows more important. We present a framework of digital entrepreneurship that includes a topology of new digital ventures, the characteristics of each type of new digital venture, and a discussion of how those characteristics shape the critical success factors of each type of venture. Specific issues addressed include digital or virtual products and services, digital or virtual workplaces and the effects of relying on computer-mediated communication, the changing role of market orientation across the different types of new ventures, and the instant globalization effect.

Publication Date



Taylor & Francis the definitive version is available at http://www.taylorandfrancisgroup.com/.Note: imported from RIT’s Digital Media Library running on DSpace to RIT Scholar Works in February 2014.

Document Type


Department, Program, or Center

Accounting (SCB)


RIT – Main Campus