As uncertainty in markets and technology intensifies, organizations are adopting modularity-based manufacturing practices to achieve mass customization and cope with demands for increasingly customized products. Modularity-standardization and substitution principle to product and process design to create modular components and processes that can be configured into a wide range of end products to meet specific customer needs. This study defines customer closeness and modularity-based manufacturing develops instruments to measure these factors, builds a framework that relates customer closeness, modularity-based manufacturing practices, and mass customization, and tests structural relationships in this framework using LISREL.
Department, Program, or Center
Tu, Q., Vonderembse, M., Ragu-Nathan, T.S., & Ragu-Nathan, B. (2001). Achieving mass customization through modularity-based manufacturing practices: A customer-driven perspective. Paper Presented at the 2001 Decision Sciences Institute Annual Meeting, (pp. 1103-1105).
RIT – Main Campus