Marketplace communication channels in most industries are complicated by the presence of thousands of buyers and sellers maintaining business-to-business (B2B) relationships with one another. The conglomeration of these channels has produced an intricate network of unique relationships between these partners that simulataneously encourages inefficient, non-standardized, information-flow transaction platforms. Through trading partners such a sales representatives, brokers, or distributors, "Buyer A" maintains a unique business relationship with each of its suppliers (see Figure 1). For every transaction process conducted between "Buyer A" and its respective supplier, a different means of communication may be utilized (Girishankar).
Department, Program, or Center
Cook, Jack, "Business-to-business (B2B) trade exchanges: current marketplace information flow" (2002). Accessed from
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