Forty-eight subjects (24 men, 24 women) responded to 20 word stimuli presented by a microcomputer program that recorded each subject's response latency and response to each stimulus word. Emotionality of stimulus word and presence/absence of an observer were independently varied. Two-way analysis of variance (ANOVA) showed significant difference in latencies attributable to the emotionality of the stimulus word, whereas neither the presence/absence of the observer nor the interaction effect was significant. The results suggest the possible use of latency analysis as a tool in situations where an objective, statistical, and easily obtainable evaluative measurement of the level of emotionality of various verbal stimuli is desired.
Department, Program, or Center
Department of Psychology (CLA)
Journal of Personality Assessment, 1990, 55(1&2) 41-51.
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